How Plan Profit Took ONCOLD™ from Concept to Market Success

ONCOLD™ is a rising streetwear and lifestyle apparel brand with roots in Nepal and expansion into Canada.

CLIENT: Oncold | ROLE: Strategy and Brand Setup | Timeline: Oct”23 Feb”24

The Challenge

Launch a new streetwear brand in a competitive and trend-driven market
Source high-quality, affordable garments to match ONCOLD™’s vision
Organize supplier meetings in Nepal and overseas to ensure a reliable supply chain
Build digital presence and brand buzz quickly

What We Did

  • Creative Design: Produced custom graphics, banners, and video assets for in-game events and social campaigns
  • Market Study: Analyzed competitor strategies, identified content trends, and mapped player preferences in targeted regions
  • Social Media Consulting: Audited existing channels, built a content calendar, and launched interactive campaigns (challenges, polls, highlights)
  • Influencer Collaboration: Coordinated with gaming influencers to boost organic reach and user-generated content

The Results

  • Instagram Growth:Gained 5,000+ followers and 26 posts in initial phase—strong engagement for a new regional brand.

  • Supplier Network:Established reliable garment pipeline with quality checks, insulating brand from common supply shocks.

  • Brand Impact:ONCOLD™ featured in multiple nightlife and cultural
  • events, quickly building street presence and recognition.

  • Customer Love: Early customer content and testimonials featured as Instagram highlights.

  • Scalable Model: Laid groundwork for expansion to international markets (ONCOLD™ Canada launch underway).

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