Driving Bookings for LuxeStay Hotels

Web Travel

LuxeStay is a chain of boutique luxury hotels offering curated experiences for high-end travelers. While their properties were premium, their booking numbers didn’t reflect it.


Client

LuxeStay Boutique Hotels


Category

Paid Media & Web Optimization


Work Period

October 2023 – February 2024


Industry

Travel & Hospitality


The Challenge

They had high site traffic but low direct bookings. Most customers were booking through third-party platforms, eating into their profit margins.

Our Strategy

  • Meta + Google Ads: Launched intent-driven campaigns targeting travel planners and honeymooners.
  • Website Optimization: Enhanced mobile UX, streamlined booking, and integrated urgency triggers.
  • Email Re-engagement: Targeted past guests with personalized offers.
  • Photo & Video Revamp: Art-directed lifestyle shoots to enhance site and ad visuals.

The Results

  • 2.9x increase in direct bookings
  • 68% improvement in mobile booking rate
  • $420K in direct revenue in 4 months
  • 27% increase in international customers

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